Introduction
Viz Multi Platform Suite (MPS) comes in two different versions, the MPS Broadcast and the MPS Publish. MPS Publish enables you to create interactive components for your website based on the same technology as the braodcast graphics solutions from Vizrt. The elements created with Viz Artist can be published directly to a website.
MPS Publish consists of two components:
- Viz Artist
- Vizky Client
Scenes are created (or adapted) in Viz Artist in much the same way as broadcast graphic templates. Once published, using the powerful Vizky API, they can be turned into fully interactive and sophisticated website.
On the web server as MPS files, scenes can be viewed in web browsers, once the Vizky client plug-in is installed, as simply as you would install any ActiveX plug-in.
The Vizky client is a rich client with a built-in decoder and player embedded in a browser.
Figure 1-1: MPS Publish Architecture
Publishing broadcast graphics to the web has the following workflow:
- Creating a scene in Viz Artist 3
- Publishing the scene to an MPS file
- Using the Vizky API to create interactivity
To add live data from external data sources and feeds, turn to MPS Broadcast, which requires the MPS Server. This tool allows you to take interactivity to the next level, offering unique opportunities to generate revenue in novel ways.
For example, Personalization empowers you to differentiate the user experience based on the individual profiles of your users. This can be deployed for customized ads based on any demographic information in your data source. It can also allow for customized content based on demographics or geography.
G.O.D. (Graphics On Demand) converts data you have stored into custom visualizations using stellar 3D Viz graphics. This powerful feature can be deployed for scenarios such as the visualization of financial or other statistical data, or even customized greeting cards.
Taken together, for television broadcasters, entirely new viewing paradigms can be created, whereby the viewer watches an show, such as a sporting event or game show, and follows along with the laptop on the coffee table, either viewing more details or even participating in the event. Add customized advertising to the mix and you have the potential to harness an especially lucrative new revenue stream.
